What we believe
Most small businesses don't need a full-time AI hire, a $400-an-hour consultant, or another SaaS tool with twelve features and no answer. They need one good thing built well, deployed cleanly, and maintained when their business changes. Sometimes that's a workflow. Sometimes that's a website. Sometimes that's the report you keep saying you'll get to next weekend.
That's the whole job. We're a small team that handles the build and the upkeep. You describe the outcome; we figure out how to get there.
What I bring to this
Before Courtright Collective there was the rest of my life. Four threads pull together into how I do this work.
Ranch work. Taught me what hard work actually is. Not the performance of hard work, the thing itself. Cows don't care if you're tired.
Touring in bands. Taught me how to serve a room. Reading the energy. Knowing when to push and when to ease back. A bad night is data, not a verdict.
Bartending. Taught me that the best service feels like attention paid, not effort spent. Remembering what someone drinks. Knowing when to talk and when not to. Making the place a regular comes back to.
Six years brokering freight. Taught me how to map a business on a phone call. What do they actually need. What's slowing them down. What would make their week easier without them having to ask.
All four show up in this work every day. Whether I'm shipping a new module in AimToGro, hand-building a workflow for a client, scoping a website, organizing a pile of files into a deep-dive report, or talking through an app idea with a founder. Same playbook every time: pay close attention, work hard, make someone's life easier.
How we got here
I started Courtright Collective as an indie app studio. That's how TinkerTaps and Trivd came to be. Building apps is creative, slow work, and the wins are far apart.
As AI tools matured, I kept hearing from small-business owners who needed exactly the same thing: workflows built for them, by someone who actually understood the work and would still be around in six months. So we expanded — first into automation services, then into the kinds of work owners kept asking us for next: websites that actually work on phones, custom applications that fit how the business actually runs, reports and dashboards that surface what matters without anyone opening a spreadsheet.
The latest chapter is AimToGro — our flagship subscription product. It's the AI business co-pilot we wished existed for our clients: a daily check-in, automated reporting, a catalog of automations you can choose from, and the kind of running context that turns AI from a one-off prompt into something that actually grows with your business. It launches soon.
The app side still exists too, under our partnership program for founders ready to ship. Same studio, four service lines, one product, one set of values.